This is a blog article for those who are struggling with indecision about what to include in their content. I'll reveal the secret to having more fun creating content while also attracting your ideal client. This article will clarify the process that will attract clients through content creation.
Read MoreHow would an elevator speech help your business? This is a blog article for authentic business owners who are struggling to talk about their businesses in a meaningful way. Here I'll illuminate the key objectives of an elevator speech and how it can help you talk about your business. You'll discover how a good elevator speech will help you to promote your business authentically. Authentic promotion is possible whether it's a meeting with investors or a spontaneous casual interaction.
Read MoreThis is an article for those who are struggling with client inquiries that fail to become paying clients and want help to land more clients. In this article, I’ll demystify your process and show you how to describe this process to a client, which will help you to land more clients.
Read MoreThis is an article for self-employed small business owners who are struggling with indecision about joining a networking group and want to confidently make a decision. I help you by clarifying the factors you need to consider. This will help you to decide if you should or shouldn't join that networking group.
Read MoreNo really, you do. Let me explain...
This blog article is for those who are struggling with too many marketing ideas, and not enough time. You want to navigate your marketing with tranquility and confidence. This article will clarify your marketing, resulting in a sane, reliable strategy for marketing your self-employed business.
Read MoreDo you feel like you've become *that* friend. The one whom people avoid because you're always trying to make a sale? There is a better way! Ditch your sales pitch and learn how to market your business the fun and effective way!
Read MoreMulti-level Marketing (MLM) can be a plenty contentious topic. Here I examine the fundamental flaw in the business model that guarantees a rep will be exploited by the company, no matter how amazing the product is.
Read MoreMarketing can seem overwhelming for new business owners. In this article, I demystify what works best, and set a clear path for your first marketing project. Plus one more bonus high-return marketing effort.
Read MoreGetting a stranger on the internet to become a client is tricky. They need to find you, learn about you, and come to trust you. A super effective way to achieve all three of these goals is to embark on what’s called “content marketing.” In this article, I resize content marketing to fit self-employed businesses. Start this investment in the future of your business!
Read MoreWebsite analytics can be nebulous and overwhelming. In this article, I hone in on what's most important for self-employed business owners: understandable and useful data! Conquer your analytics with this simple strategy.
Read MoreWhen describing your business it’s more impactful if you frame it in a way that your ideal client can readily identify that they want what you do. Using t-shirts as an analogy I dig into how you can frame your offering in a way that highlights what makes it a big deal, what your key differentiators are, and why the listener should care about your offering!
Read MoreMarketing your business can often feel like a process of fits and starts. When we learn about the inertia that’s inherent in marketing we can find calm in the flurry or lack of activity that comes from marketing.
Read MoreFirst time business owners often don’t have any experience in logo design or branding. This article considers if getting a logo should be at the top of your priority list. And if you do need a logo, I offer tips on what to expect from the logo design process.
Read MorePicking a name for your business is a very important decision. And it shouldn't be the thing that's holding you up from launching your business. This article covers some important things to consider when picking a name for your business, as well as a basic strategy for developing and testing a business name.
Read MoreHow does your website get discovered by search engines? It's called SEO or search engine optimization and it's some thing you actually have control over. Learn more about how to help the search engines understand your website better.
Read MoreAre people finding your blog on social media? Make it easier for people to find and share your blog on their favorite social networks. Let them do the work of promoting your blog for you!
Read MoreIt might seem that casting a wide net is a good strategy for building your client base, but in actuality, if you try to appeal to everyone, you attract no one. Here's how this operates, and how to focus on a singular ideal client to make sure you do land the clients you deserve.
Read MoreI see many self employed business owners shying away from the notion of "sales." Our collective image of sales seems to include the slimy salesman, however this is not reflective of modern sales strategies. Leave behind the image of Depression Era Sales and learn about modern sales tactics that encourage you to embrace your integrity.
Read MoreNetworking can be a baffling undertaking for self employed business owners. Learn the basics of successful networking to have your business thriving in no time!
Read MoreWhen in business by yourself, social media can seem daunting, yet an important part of doing business. I cut through the fluff, and explain how to leverage social media for solo entrepreneurs without getting overwhelmed.
Read MoreMaggie Karshner is a self-employment coach based in Seattle and Tacoma, Washington. She specializes in coaching solo entrepreneurs and owner-operated small businesses in industries such as real estate, mental health therapy, massage therapy, yoga, doulas, and non-profit.
Maggie's coaching practice encompasses one on one coaching, group coaching, and asynchronous learning via the member area of the website.
As seen on King5's New Day NW and in The Seattle Times.
Did you just get blind-sided by self-employment taxes? Or maybe you're early in your entrepreneurial journey and you're afraid of all the taxes you'll have to pay when self-employed. Let's clarify what's going on with self-employed taxes. Then we can make a plan that anticipates your tax liability.
This blog article is for progressive self-employed business owners who want to institute business practices throughout the year that will make tax time less stressful. But who also want to (legally) minimize the amount of tax they have to pay. Read on to better understand how to build a successful business with minimal stress at tax time.
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This article is for those who are struggling to understand what market research means. As a small business, you need to avoid overwhelm and focus on the most relevant market data. Allow me to illuminate what works best for self-employed businesses. I'll show you how to understand your market well enough to properly steward your business. It's not just, What trends are you noticing? but also How are you noticing trends?