Blog Articles Begging to be Read: 3 Secrets to Strengthen Your Titles

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Blog Articles Begging to be Read: 3 Secrets to Strengthen Your Titles

A blog can be a great marketing tool. And writing the articles is only one part of the equation. If your blog articles all seem to perform poorly, then they're not effectively marketing your work. A strong title will help your articles perform better. In this article, I'll clarify what makes a strong blog title. I'll help you understand three keys to writing your own strong titles without being cringe.

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Self-Employed and Stuck? 4 Parts of Marketing You Actually Need to Know

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Self-Employed and Stuck? 4 Parts of Marketing You Actually Need to Know

Marketing is a big umbrella that covers many, many different things. When coming up with a marketing plan, it can be difficult to focus in on the aspects of marketing that you really need to learn about. This article is for any aspiring self-employed business owner who wants to do it right. This overview will help you to understand all that's involved with a marketing plan, and help you zero in on the stuff you need to learn about.

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The Unexpected Secret of Content Creation: Why You Should Give Everything Away Free

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The Unexpected Secret of Content Creation: Why You Should Give Everything Away Free

This is a blog article for those who are struggling with indecision about what to include in their content. I'll reveal the secret to having more fun creating content while also attracting your ideal client. This article will clarify the process that will attract clients through content creation.

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Don't Worry About Marketing Because You've Got a Team of Horses

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Don't Worry About Marketing Because You've Got a Team of Horses

No really, you do. Let me explain...

This blog article is for those who are struggling with too many marketing ideas, and not enough time. You want to navigate your marketing with tranquility and confidence. This article will clarify your marketing, resulting in a sane, reliable strategy for marketing your self-employed business.

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How to Get Strangers on the Internet to Hire You

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How to Get Strangers on the Internet to Hire You

Getting a stranger on the internet to become a client is tricky. They need to find you, learn about you, and come to trust you. A super effective way to achieve all three of these goals is to embark on what’s called “content marketing.” In this article, I resize content marketing to fit self-employed businesses. Start this investment in the future of your business!

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Do People Really Know How to Understand Your Offering?

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Do People Really Know How to Understand Your Offering?

When describing your business it’s more impactful if you frame it in a way that your ideal client can readily identify that they want what you do. Using t-shirts as an analogy I dig into how you can frame your offering in a way that highlights what makes it a big deal, what your key differentiators are, and why the listener should care about your offering!

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Want to Feel Calmer? Learn How to Trust Your Marketing Inertia!

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Want to Feel Calmer? Learn How to Trust Your Marketing Inertia!

Marketing your business can often feel like a process of fits and starts. When we learn about the inertia that’s inherent in marketing we can find calm in the flurry or lack of activity that comes from marketing.

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Casting a Wide Net Could Tank Your Business: Don't Appeal to Everyone!

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Casting a Wide Net Could Tank Your Business: Don't Appeal to Everyone!

It might seem that casting a wide net is a good strategy for building your client base, but in actuality, if you try to appeal to everyone, you attract no one. Here's how this operates, and how to focus on a singular ideal client to make sure you do land the clients you deserve. 

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Don't Be a Slimy Salesman: Utilize Modern Sales Tactics

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Don't Be a Slimy Salesman: Utilize Modern Sales Tactics

I see many self employed business owners shying away from the notion of "sales." Our collective image of sales seems to include the slimy salesman, however this is not reflective of modern sales strategies. Leave behind the image of Depression Era Sales and learn about modern sales tactics that encourage you to embrace your integrity. 

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