September 30, 2025

Blog Articles Begging to be Read: 3 Secrets to Strengthen Your Titles

September 30, 2025/ Maggie Karshner

A blog can be a great marketing tool. And writing the articles is only one part of the equation. If your blog articles all seem to perform poorly, then they're not effectively marketing your work. A strong title will help your articles perform better. In this article, I'll clarify what makes a strong blog title. I'll help you understand three keys to writing your own strong titles without being cringe.

April 21, 2025

Self-Employed and Stuck? 4 Parts of Marketing You Actually Need to Know

April 21, 2025/ Maggie Karshner

Marketing is a big umbrella that covers many, many different things. When coming up with a marketing plan, it can be difficult to focus in on the aspects of marketing that you really need to learn about. This article is for any aspiring self-employed business owner who wants to do it right. This overview will help you to understand all that's involved with a marketing plan, and help you zero in on the stuff you need to learn about.

July 25, 2023

The Unexpected Secret of Content Creation: Why You Should Give Everything Away Free

July 25, 2023/ Maggie Karshner

This is a blog article for those who are struggling with indecision about what to include in their content. I'll reveal the secret to having more fun creating content while also attracting your ideal client. This article will clarify the process that will attract clients through content creation.

February 23, 2022

Don't Worry About Marketing Because You've Got a Team of Horses

February 23, 2022/ Maggie Karshner

No really, you do. Let me explain...

This blog article is for those who are struggling with too many marketing ideas, and not enough time. You want to navigate your marketing with tranquility and confidence. This article will clarify your marketing, resulting in a sane, reliable strategy for marketing your self-employed business.

January 31, 2022

Stop Forcing that Sale! 5 Principles to Unleash Your Audience

January 31, 2022/ Maggie Karshner

Do you feel like you've become *that* friend. The one whom people avoid because you're always trying to make a sale? There is a better way! Ditch your sales pitch and learn how to market your business the fun and effective way!

February 23, 2021

How to Conquer Your First Foolproof Marketing Project

February 23, 2021/ Maggie Karshner

Marketing can seem overwhelming for new business owners. In this article, I demystify what works best, and set a clear path for your first marketing project. Plus one more bonus high-return marketing effort.

October 29, 2020

How to Get Strangers on the Internet to Hire You

October 29, 2020/ Maggie Karshner

Getting a stranger on the internet to become a client is tricky. They need to find you, learn about you, and come to trust you. A super effective way to achieve all three of these goals is to embark on what’s called “content marketing.” In this article, I resize content marketing to fit self-employed businesses. Start this investment in the future of your business!

January 24, 2020

Do People Really Know How to Understand Your Offering?

January 24, 2020/ Maggie Karshner

When describing your business it’s more impactful if you frame it in a way that your ideal client can readily identify that they want what you do. Using t-shirts as an analogy I dig into how you can frame your offering in a way that highlights what makes it a big deal, what your key differentiators are, and why the listener should care about your offering!

November 26, 2019

Want to Feel Calmer? Learn How to Trust Your Marketing Inertia!

November 26, 2019/ Maggie Karshner

Marketing your business can often feel like a process of fits and starts. When we learn about the inertia that’s inherent in marketing we can find calm in the flurry or lack of activity that comes from marketing.

March 27, 2019

The Story of the Good Used Car Salesman

March 27, 2019/ Maggie Karshner

In this case study, I apply the factors discussed in last month’s blog article to a real world example. Analyzing what goes right, rather than what goes wrong, in sales is a powerful way to better understand your role as salesperson.

February 27, 2019

Salesmanship: the Good, the Bad, and the Absent

February 27, 2019/ Maggie Karshner

None of us want to be the slimy salesman. But as business owners some amount of salesmanship is necessary. In this post I dig into how you can know if you’re being slimy, too hands off, or juuuuust right!

April 26, 2018

How to Get an Excellent Logo

April 26, 2018/ Maggie Karshner

First time business owners often don’t have any experience in logo design or branding. This article considers if getting a logo should be at the top of your priority list. And if you do need a logo, I offer tips on what to expect from the logo design process.

December 13, 2017

SEO for the Self-Employed Non-techie

December 13, 2017/ Maggie Karshner

How does your website get discovered by search engines? It's called SEO or search engine optimization and it's some thing you actually have control over. Learn more about how to help the search engines understand your website better.

September 29, 2017

Casting a Wide Net Could Tank Your Business: Don't Appeal to Everyone!

September 29, 2017/ Maggie Karshner

It might seem that casting a wide net is a good strategy for building your client base, but in actuality, if you try to appeal to everyone, you attract no one. Here's how this operates, and how to focus on a singular ideal client to make sure you do land the clients you deserve.

February 27, 2017

Don't Be a Slimy Salesman: Utilize Modern Sales Tactics

February 27, 2017/ Maggie Karshner

I see many self employed business owners shying away from the notion of "sales." Our collective image of sales seems to include the slimy salesman, however this is not reflective of modern sales strategies. Leave behind the image of Depression Era Sales and learn about modern sales tactics that encourage you to embrace your integrity.

November 29, 2016

Networking Events for Introverts

November 29, 2016/ Maggie Karshner

Introverts often find networking events daunting. This post is focused on strategies for more pleasurable networking for introverts and other folks who find networking events draining or difficult.

September 30, 2016

The Basics of Successful Networking

September 30, 2016/ Maggie Karshner

Networking can be a baffling undertaking for self employed business owners. Learn the basics of successful networking to have your business thriving in no time!

Apr 8, 2026

7 Foolproof Accounting Truths Every Smart Small Business Owner Must Know

Does it feel like your accountant is casting magic spells? You're not alone, and your finances don't have to stay a mystery. Accounting is essentially where your money comes from, where it goes, and what it all means. But in weird accountant language. I'll explain the five fundamental account types and the two key financial reports. With this, you can make smarter, more confident decisions about your business future. No accounting degree required.

Feb 11, 2026

Fear of Failure or Courage to Thrive? Two Simple Strategies to Prevail Anyway

Is your fear of failure holding you back from launching your business? This article is a pep talk to risk-averse, aspiring self-employed people everywhere. Here, I propose a different way of thinking about failure and a couple of strategies to practice this new way of thinking.

Blog