Casting a Wide Net Could Tank Your Business: Don't Appeal to Everyone!

Casting a Wide Net Could Tank Your Business: Don't Appeal to Everyone!

It might seem that casting a wide net is a good strategy for building your client base, but in actuality, if you try to appeal to everyone, you attract no one. Here's how this operates, and how to focus on a singular ideal client to make sure you do land the clients you deserve. 

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Don't Be a Slimy Salesman: Utilize Modern Sales Tactics

Don't Be a Slimy Salesman: Utilize Modern Sales Tactics

I see many self employed business owners shying away from the notion of "sales." Our collective image of sales seems to include the slimy salesman, however this is not reflective of modern sales strategies. Leave behind the image of Depression Era Sales and learn about modern sales tactics that encourage you to embrace your integrity. 

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