How to Demystify Customer Ease: a Proven Method to Increase Leads

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How to Demystify Customer Ease: a Proven Method to Increase Leads

You can't know what you don't know, and that's true of so much for self-employed folks who are just getting started. You could be missing out on clients that you're not even aware of! That's not clickbait, it's just a fact. People interested in your services might never contact you. You can't completely solve this, but there are things you can do. In this article, I provide clarity for the client's purchasing decisions. Then I illuminate an easy but significant change that will help you to have more client inquiries.

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The Prosperous Pyramid: How to Design Offerings to Skyrocket Your Business

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The Prosperous Pyramid: How to Design Offerings to Skyrocket Your Business

This is an article for multi-talented and full of potential self-employed business owners who want to identify their first or next best business offering. Those just starting out will get clarity on what offering to start with, and more established businesses will learn which offerings to expand to. I help you analyze your offering ideas and prioritize your business offerings.

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The Competition Insider: How to Win Against the Siren Song of the Marketplace

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The Competition Insider: How to Win Against the Siren Song of the Marketplace

Earnest aspiring business owners like yourself want to make wise decisions when it comes to launching their business. Marketplace websites can seem very attractive for those who worry about where customers will come from. Marketplaces attract just as much competition as customers. And do you really need competition? I say you don't! Allow me to illuminate what you need to know to launch a fruitful business.

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How to Craft an Effective Elevator Speech for Your Business

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How to Craft an Effective Elevator Speech for Your Business

How would an elevator speech help your business? This is a blog article for authentic business owners who are struggling to talk about their businesses in a meaningful way. Here I'll illuminate the key objectives of an elevator speech and how it can help you talk about your business. You'll discover how a good elevator speech will help you to promote your business authentically. Authentic promotion is possible whether it's a meeting with investors or a spontaneous casual interaction.

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Seize Your Process! 3 Steps to Improve Your Conversion Rate

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Seize Your Process! 3 Steps to Improve Your Conversion Rate

This is an article for those who are struggling with client inquiries that fail to become paying clients and want help to land more clients. In this article, I’ll demystify your process and show you how to describe this process to a client, which will help you to land more clients.

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4 Skills You Already Have That You Could be Using to Land Clients

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4 Skills You Already Have That You Could be Using to Land Clients

You didn't become self-employed to become a sales professional! And yet, here you are. You have a lot of sales skills already that you might not recognize. Let me show you how to leverage your skills to help you drive client conversions.

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How to Get Strangers on the Internet to Hire You

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How to Get Strangers on the Internet to Hire You

Getting a stranger on the internet to become a client is tricky. They need to find you, learn about you, and come to trust you. A super effective way to achieve all three of these goals is to embark on what’s called “content marketing.” In this article, I resize content marketing to fit self-employed businesses. Start this investment in the future of your business!

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Don't Be a Slimy Salesman: Utilize Modern Sales Tactics

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Don't Be a Slimy Salesman: Utilize Modern Sales Tactics

I see many self employed business owners shying away from the notion of "sales." Our collective image of sales seems to include the slimy salesman, however this is not reflective of modern sales strategies. Leave behind the image of Depression Era Sales and learn about modern sales tactics that encourage you to embrace your integrity. 

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