September 26, 2024

How to Demystify Customer Ease: a Proven Method to Increase Leads

September 26, 2024/ Maggie Karshner

You can't know what you don't know, and that's true of so much for self-employed folks who are just getting started. You could be missing out on clients that you're not even aware of! That's not clickbait, it's just a fact. People interested in your services might never contact you. You can't completely solve this, but there are things you can do. In this article, I provide clarity for the client's purchasing decisions. Then I illuminate an easy but significant change that will help you to have more client inquiries.

August 30, 2024

The Prosperous Pyramid: How to Design Offerings to Skyrocket Your Business

August 30, 2024/ Maggie Karshner

This is an article for multi-talented and full of potential self-employed business owners who want to identify their first or next best business offering. Those just starting out will get clarity on what offering to start with, and more established businesses will learn which offerings to expand to. I help you analyze your offering ideas and prioritize your business offerings.

June 26, 2024

The Competition Insider: How to Win Against the Siren Song of the Marketplace

June 26, 2024/ Maggie Karshner

Earnest aspiring business owners like yourself want to make wise decisions when it comes to launching their business. Marketplace websites can seem very attractive for those who worry about where customers will come from. Marketplaces attract just as much competition as customers. And do you really need competition? I say you don't! Allow me to illuminate what you need to know to launch a fruitful business.

May 23, 2023

How to Craft an Effective Elevator Speech for Your Business

May 23, 2023/ Maggie Karshner

How would an elevator speech help your business? This is a blog article for authentic business owners who are struggling to talk about their businesses in a meaningful way. Here I'll illuminate the key objectives of an elevator speech and how it can help you talk about your business. You'll discover how a good elevator speech will help you to promote your business authentically. Authentic promotion is possible whether it's a meeting with investors or a spontaneous casual interaction.

October 24, 2022

Seize Your Process! 3 Steps to Improve Your Conversion Rate

October 24, 2022/ Maggie Karshner

This is an article for those who are struggling with client inquiries that fail to become paying clients and want help to land more clients. In this article, I’ll demystify your process and show you how to describe this process to a client, which will help you to land more clients.

January 31, 2022

Stop Forcing that Sale! 5 Principles to Unleash Your Audience

January 31, 2022/ Maggie Karshner

Do you feel like you've become *that* friend. The one whom people avoid because you're always trying to make a sale? There is a better way! Ditch your sales pitch and learn how to market your business the fun and effective way!

January 26, 2021

4 Skills You Already Have That You Could be Using to Land Clients

January 26, 2021/ Maggie Karshner

You didn't become self-employed to become a sales professional! And yet, here you are. You have a lot of sales skills already that you might not recognize. Let me show you how to leverage your skills to help you drive client conversions.

October 29, 2020

How to Get Strangers on the Internet to Hire You

October 29, 2020/ Maggie Karshner

Getting a stranger on the internet to become a client is tricky. They need to find you, learn about you, and come to trust you. A super effective way to achieve all three of these goals is to embark on what’s called “content marketing.” In this article, I resize content marketing to fit self-employed businesses. Start this investment in the future of your business!

March 27, 2019

The Story of the Good Used Car Salesman

March 27, 2019/ Maggie Karshner

In this case study, I apply the factors discussed in last month’s blog article to a real world example. Analyzing what goes right, rather than what goes wrong, in sales is a powerful way to better understand your role as salesperson.

February 27, 2019

Salesmanship: the Good, the Bad, and the Absent

February 27, 2019/ Maggie Karshner

None of us want to be the slimy salesman. But as business owners some amount of salesmanship is necessary. In this post I dig into how you can know if you’re being slimy, too hands off, or juuuuust right!

February 27, 2017

Don't Be a Slimy Salesman: Utilize Modern Sales Tactics

February 27, 2017/ Maggie Karshner

I see many self employed business owners shying away from the notion of "sales." Our collective image of sales seems to include the slimy salesman, however this is not reflective of modern sales strategies. Leave behind the image of Depression Era Sales and learn about modern sales tactics that encourage you to embrace your integrity.

June 19, 2026

How to Understand Your Books and Confidently Make Big Business Decisions

Are you struggling to know how to tell if your business is healthy? This article is for scrappy self-employed business owners who want to be able to assess the financial health of their business without having to consult an accountant. I’ll demystify how to use your bookkeeping tools to determine the financial well-being of your business in the present moment.

April 8, 2026

7 Foolproof Accounting Truths Every Smart Small Business Owner Must Know

Does it feel like your accountant is casting magic spells? You're not alone, and your finances don't have to stay a mystery. Accounting is essentially where your money comes from, where it goes, and what it all means. But in weird accountant language. I'll explain the five fundamental account types and the two key financial reports. With this, you can make smarter, more confident decisions about your business future. No accounting degree required.

Blog