BOI Cheat Sheet: How to Effortlessly Conquer this New Requirement

BOI Cheat Sheet: How to Effortlessly Conquer this New Requirement

Have you filed your BOI report yet? ...did you even know that was a thing? As self-employed business owners, we're out here minding our own business. Then the government makes a change, and how are we supposed to know?? It's all good because you've got me! Read on to learn more about the BOI report and stay out of trouble with minimal confusion.

Read More

The Scientific Solution to the Chicken and the Egg: How to Apply it to Business

The Scientific Solution to the Chicken and the Egg: How to Apply it to Business

You haven't started your business yet, and you're not sure where to start. It seems like everything is interconnected and all needs to be done at the same time. Is there a starting point? If you do find a starting point, what comes next?

In this article, I provide 4 strategies to guide you through all the paradoxes of an early business's life. If you're a conscientious aspiring self-employed business owner, this will show you how to move through the early stages of your business with more confidence!

Read More

Spend Money to Make Money: How to Defy Doom and Avoid Bankruptcy

Spend Money to Make Money: How to Defy Doom and Avoid Bankruptcy

You want to start a business, but you're not sure what to buy now and what to hold off on. You want to make purchases with confidence to launch your business, but you also don't want to end up bankrupt. Starting a business comes with tight budgets and tough spending decisions. Read on as I provide guidance on differentiating between must-have and nice-to-have expenses. Learn when to invest in essential items and when to consider nice-to-haves like virtual assistants or upgraded tools, all while managing your funds effectively.

Read More

The Unexpected Secret of Content Creation: Why You Should Give Everything Away Free

The Unexpected Secret of Content Creation: Why You Should Give Everything Away Free

This is a blog article for those who are struggling with indecision about what to include in their content. I'll reveal the secret to having more fun creating content while also attracting your ideal client. This article will clarify the process that will attract clients through content creation.

Read More

4 Pitfalls of Toxic Masculinity to Overcome for Business Success

4 Pitfalls of Toxic Masculinity to Overcome for Business Success

Explore the risks of toxic masculinity in entrepreneurship and discover four traits that can undermine your business dreams. This article delves into the importance of open-mindedness, embracing humanity, active listening, and agility in overcoming these traits. Learn how breaking free from toxic masculinity leads to a thriving and inclusive business environment.

Read More

How to Craft an Effective Elevator Speech for Your Business

How to Craft an Effective Elevator Speech for Your Business

How would an elevator speech help your business? This is a blog article for authentic business owners who are struggling to talk about their businesses in a meaningful way. Here I'll illuminate the key objectives of an elevator speech and how it can help you talk about your business. You'll discover how a good elevator speech will help you to promote your business authentically. Authentic promotion is possible whether it's a meeting with investors or a spontaneous casual interaction.

Read More

Seize Your Process! 3 Steps to Improve Your Conversion Rate

Seize Your Process! 3 Steps to Improve Your Conversion Rate

This is an article for those who are struggling with client inquiries that fail to become paying clients and want help to land more clients. In this article, I’ll demystify your process and show you how to describe this process to a client, which will help you to land more clients.

Read More

Do You Need a Vacation? Learn the Secret to Taking Time Off When Self-Employed

Do You Need a Vacation? Learn the Secret to Taking Time Off When Self-Employed

Are you waiting for some future point of business stability before you go on vacation? Stop that! Learn how to plan for a self-employed vacation sooner rather than later. Whether your concerns are money, time or client experience, this article has you covered!

Read More

How to Commit to a Networking Group: 3 Reliable Criteria

How to Commit to a Networking Group: 3 Reliable Criteria

This is an article for self-employed small business owners who are struggling with indecision about joining a networking group and want to confidently make a decision. I help you by clarifying the factors you need to consider. This will help you to decide if you should or shouldn't join that networking group.

Read More

Is Your Business Model Rock-solid? Craft it Effortlessly with this Simple Worksheet!

Is Your Business Model Rock-solid? Craft it Effortlessly with this Simple Worksheet!

Self-employed business owners and cottage industry folks often don't spend a lot of time thinking about their business model. Combine this with the creative passions of my typical client, and suddenly, understanding business models becomes vitally important! Read on to learn how to see your business' business model. I promise your business is using a legitimate business model and I can help you see clearly what it is!

Read More

Don't Worry About Marketing Because You've Got a Team of Horses

Don't Worry About Marketing Because You've Got a Team of Horses

No really, you do. Let me explain...

This blog article is for those who are struggling with too many marketing ideas, and not enough time. You want to navigate your marketing with tranquility and confidence. This article will clarify your marketing, resulting in a sane, reliable strategy for marketing your self-employed business.

Read More

How can I be Confident That my Business is Possible?

How can I be Confident That my Business is Possible?

Confidence in your business being possible is a key concern of so many aspiring self-employed people. This concern obscures the real question. In this article, I answer the initial question and offer a practical tool that will answer the underlying question.

Read More

"Everything is Important" Defines Chaos: How to Launch with Confidence

"Everything is Important" Defines Chaos: How to Launch with Confidence

There are so many things to do when starting a business. Doing the right thing for your stage of the business' development can help conserve energy, bring greater success, and less stress. For those in the just getting started phase, here's what you should be focusing on.

Read More

4 Skills You Already Have That You Could be Using to Land Clients

4 Skills You Already Have That You Could be Using to Land Clients

You didn't become self-employed to become a sales professional! And yet, here you are. You have a lot of sales skills already that you might not recognize. Let me show you how to leverage your skills to help you drive client conversions.

Read More

How to Get Strangers on the Internet to Hire You

How to Get Strangers on the Internet to Hire You

Getting a stranger on the internet to become a client is tricky. They need to find you, learn about you, and come to trust you. A super effective way to achieve all three of these goals is to embark on what’s called “content marketing.” In this article, I resize content marketing to fit self-employed businesses. Start this investment in the future of your business!

Read More

How to Easily Optimize Your Self-Employed Workday

How to Easily Optimize Your Self-Employed Workday

Are you feeling overwhelmed working an 8-hour self-employed day? Maybe you feel like you're working endlessly, but it's never enough? It's time for you to adopt the 5-Unit Day.

Read More

Do People Really Know How to Understand Your Offering?

Do People Really Know How to Understand Your Offering?

When describing your business it’s more impactful if you frame it in a way that your ideal client can readily identify that they want what you do. Using t-shirts as an analogy I dig into how you can frame your offering in a way that highlights what makes it a big deal, what your key differentiators are, and why the listener should care about your offering!

Read More