How to Find the Spirit of Your Business: 3 Key Aspects to Focus On

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How to Find the Spirit of Your Business: 3 Key Aspects to Focus On

You're self-employment curious, but you're not even sure what your business is or does. It's not clear to you what your business does and what it means to know what it does. You want to have confidence in knowing the general form of your business. I'll help orient you to the basics of your business. This also addresses what's required of the Executive Summary and Company Description sections of a business plan.

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How to Demystify Customer Ease: a Proven Method to Increase Leads

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How to Demystify Customer Ease: a Proven Method to Increase Leads

You can't know what you don't know, and that's true of so much for self-employed folks who are just getting started. You could be missing out on clients that you're not even aware of! That's not clickbait, it's just a fact. People interested in your services might never contact you. You can't completely solve this, but there are things you can do. In this article, I provide clarity for the client's purchasing decisions. Then I illuminate an easy but significant change that will help you to have more client inquiries.

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Avoid Price Increase Agony: How to Easily Raise Your Rates

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Avoid Price Increase Agony: How to Easily Raise Your Rates

Once upon a time, you decided on rates for your business. They made sense at that time. But now, you're not sure they're working for you anymore. Is it time to raise prices? What should you raise them to? How do you roll out these new rates? This article is for folks like you: business owners who are struggling with changing their rates. You don't know how to raise your rates and want to confidently decide upon and implement a new price. Read on as I clarify the process. You'll get instructions on each step so that you can confidently make an increase in your rates.

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The Scientific Solution to the Chicken and the Egg: How to Apply it to Business

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The Scientific Solution to the Chicken and the Egg: How to Apply it to Business

You haven't started your business yet, and you're not sure where to start. It seems like everything is interconnected and all needs to be done at the same time. Is there a starting point? If you do find a starting point, what comes next?

In this article, I provide 4 strategies to guide you through all the paradoxes of an early business's life. If you're a conscientious aspiring self-employed business owner, this will show you how to move through the early stages of your business with more confidence!

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How to Craft an Effective Elevator Speech for Your Business

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How to Craft an Effective Elevator Speech for Your Business

How would an elevator speech help your business? This is a blog article for authentic business owners who are struggling to talk about their businesses in a meaningful way. Here I'll illuminate the key objectives of an elevator speech and how it can help you talk about your business. You'll discover how a good elevator speech will help you to promote your business authentically. Authentic promotion is possible whether it's a meeting with investors or a spontaneous casual interaction.

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How to Get Good at Money: Build the Skills You Need for Self-Employment

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How to Get Good at Money: Build the Skills You Need for Self-Employment

I don't know who's promoted the idea that business owners are universally good at money. We're not. And even then, those of who are good at it, it's not because of a god-given talent or anything. It's because we learned it. Being "good at money" is a complex set of skills that are rarely taught, but are totally learnable!

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How Should My Business Celebrate Black History Month?

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How Should My Business Celebrate Black History Month?

Many self-employed white business owners might feel like their business is too tiny to do anything substantial for Black History Month. In this article, I’ll lay out my two-pronged approach to celebrating Black History Month in February, and every day of every month!

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Do People Really Know How to Understand Your Offering?

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Do People Really Know How to Understand Your Offering?

When describing your business it’s more impactful if you frame it in a way that your ideal client can readily identify that they want what you do. Using t-shirts as an analogy I dig into how you can frame your offering in a way that highlights what makes it a big deal, what your key differentiators are, and why the listener should care about your offering!

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How to Get Quality When What You Have is Quantity: Networking for Extroverts

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How to Get Quality When What You Have is Quantity: Networking for Extroverts

Networking often seems to come naturally for extroverts. But being a people lover doesn’t mean that networking doesn’t still come with pitfalls! In this article, I tackle the overwhelm and impersonality that can often plague extroverts so that you’re cultivating high-quality connections and not just a high quantity of connections.

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How to Embrace Self-Employment with Sanity

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How to Embrace Self-Employment with Sanity

Sometimes it can seem like self-employment is a race with a very ambiguous finish line. It benefits no-one if you exhaust yourself, and yet it can be hard to shift gears so that you’re living a balanced life while building your business. Here’s a metaphor that seems to help bring sanity to the over-achiever inside each of us.

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Unexpected Self-Employment Advice: Fire That Client

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Unexpected Self-Employment Advice: Fire That Client

It might seem counter-intuitive, but firing a client can be vital to keeping your self-employed business afloat! Read on to learn more about why that is and also how to identify a client you should fire, and how to do the firing.

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How Do I Pick the Best Name for My Business?

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How Do I Pick the Best Name for My Business?

Picking a name for your business is a very important decision. And it shouldn't be the thing that's holding you up from launching your business. This article covers some important things to consider when picking a name for your business, as well as a basic strategy for developing and testing a business name. 

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Fantastic Coworking: 4 Steps to a Successful Work Date

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Fantastic Coworking: 4 Steps to a Successful Work Date

This is for all the lonely solopreneurs who are struggling to understand why past coworking experiences didn't go well. The success of a work date comes from clear expectations. Regardless of if it’s body doubling, collaborative ad-hoc sessions, or a standing weekly appointment, I’ll help you clarify your goals for your coworking. By the end of this article, you’ll be on the path toward more productive and gratifying coworking sessions!

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