First time business owners often don’t have any experience in logo design or branding. This article considers if getting a logo should be at the top of your priority list. And if you do need a logo, I offer tips on what to expect from the logo design process.
Read MoreFeminism has offered a critique of the working world, and I believe the trends it's noted have a correlation with trends I notice among women entrepreneurs. In addition to an explanation, I offer some strategies to bring feminism into your self-employed life.
Read MorePicking a name for your business is a very important decision. And it shouldn't be the thing that's holding you up from launching your business. This article covers some important things to consider when picking a name for your business, as well as a basic strategy for developing and testing a business name.
Read MoreThis is for all the lonely solopreneurs who are struggling to understand why past coworking experiences didn't go well. The success of a work date comes from clear expectations. Regardless of if it’s body doubling, collaborative ad-hoc sessions, or a standing weekly appointment, I’ll help you clarify your goals for your coworking. By the end of this article, you’ll be on the path toward more productive and gratifying coworking sessions!
Read MoreMaggie Karshner was a guest on local TV show New Day NW where she got to talk about starting a business when you're over 50. Follow the link to watch the segment!
Read MoreHow does your website get discovered by search engines? It's called SEO or search engine optimization and it's some thing you actually have control over. Learn more about how to help the search engines understand your website better.
Read MoreAre people finding your blog on social media? Make it easier for people to find and share your blog on their favorite social networks. Let them do the work of promoting your blog for you!
Read MoreCan business and spirituality exist side by side? I think it's vital that they do.
Read MoreIt might seem that casting a wide net is a good strategy for building your client base, but in actuality, if you try to appeal to everyone, you attract no one. Here's how this operates, and how to focus on a singular ideal client to make sure you do land the clients you deserve.
Read MoreWe all have things that must get done but that we don't really enjoy doing. This is even more true for self-employed business owners. Here are three strategies I employ to help me do things I don't want to do. These strategies are helpful for anyone, even if you don't have a business (yet!)
Read MoreWhen we’re in business for ourselves it can be easy to get knocked off center and waste valuable energy trying to get back to center. Here are strategies I use in my business that may help you to stay centered or return to center quickly by using discernment.
Read MoreYou started a business and now you think you need to be all serious? Pssh. Nope! Here are 5 silly practices that will HELP your business!
Read MoreIt's natural to try and find trends in the ebb and flow of your business and summarize them as business seasons. Sometimes these patterns have an industry-wide truth behind them, but often times they're just patterns. Better understand how to use business seasons to your advantage.
Read MoreSelf employment comes with a wide variety of benefits, many of them are unexpected. One thing I love about being self employed is my freedom to follow my curiosity and learn more about the things I'm interested in. When you're self employed, everything you learn becomes a value-add to your clients. It's win-win-win all around!
Read MoreI see many self employed business owners shying away from the notion of "sales." Our collective image of sales seems to include the slimy salesman, however this is not reflective of modern sales strategies. Leave behind the image of Depression Era Sales and learn about modern sales tactics that encourage you to embrace your integrity.
Read MoreA long struggle is often necessary to build a business or launch your self employment. Starting a business doesn't require losing your mind. Learn some tips for perservering through the challenges that self employment can throw at you.
Read MoreTake the new year by storm and commit to Do Your Own Thing. The pressures to conform are ever present, but joy can only be found when we embrace our true self and bust out of oppressive office environments!
Read MoreIntroverts often find networking events daunting. This post is focused on strategies for more pleasurable networking for introverts and other folks who find networking events draining or difficult.
Read MoreA common hurdle to becoming self employed is where to find the money to get started. Here are the methods most self employed business owners have used.
Read MoreNetworking can be a baffling undertaking for self employed business owners. Learn the basics of successful networking to have your business thriving in no time!
Read MoreMaggie Karshner is a self-employment coach based in Seattle and Tacoma, Washington. She specializes in coaching solo entrepreneurs and owner-operated small businesses in industries such as real estate, mental health therapy, massage therapy, yoga, doulas, and non-profit.
Maggie's coaching practice encompasses one on one coaching, group coaching, and asynchronous learning via the member area of the website.
As seen on King5's New Day NW and in The Seattle Times.
If you’ve ever caught yourself thinking you just need one more class, book, or certificate before you’re ready — this one’s for you. Learning feels productive, but it can also keep you stuck in preparation mode. In this article, I challenge you to break free from the “learning loop” and start taking real, imperfect action. Leave the sidelines and start building your business and confidence for real-world results!
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As a self-employed business owner, you know you've got to deal with contracts. But this isn't the fun part of the job. It might even be scary to make something "legal" like that. What you don't know is that a good contract is at the root of making client experiences more ease-ful. Here I'll break it down into three simple principles, making it easy for you to reap the rewards of contracts.