Business Seasons and Cycles
/It's natural to try and find trends in the ebb and flow of your business and summarize them as business seasons. Sometimes these patterns have an industry-wide truth behind them, but often times they're just patterns. Better understand how to use business seasons to your advantage.
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This article is for those who are struggling to understand what market research means. As a small business, you need to avoid overwhelm and focus on the most relevant market data. Allow me to illuminate what works best for self-employed businesses. I'll show you how to understand your market well enough to properly steward your business. It's not just, What trends are you noticing? but also How are you noticing trends?