Clarify who your clients are and what aspects of your business they interact with. Identify new avenues for clients to interface with your business while also keeping a cohesive business model. Understanding your clients in this way provides you with a solid foundation for future marketing efforts.
If you don't know who you want your clients to be, then it's unlikely they'll show up on your doorstep. By figuring out who your clientele is, you can target marketing efforts towards them which brings in more clients for less money.
The purpose of this 90min class is to address one of the 5 key foundational areas* of any young business: identify your clientele, and provide tools to create this foundation. By identifying your clientele you can understand what customer base will support your business, which clarifies marketing efforts.
As a result of this class you will be able to:
- Create your pyramid of your clientele [3rd foundational area]
- Identify clientele groups
- Arrange in pyramid
*other foundational areas are covered in other courses.
This class is perfect for solo entrepreneurs and owner operated businesses in fields such as mental health therapy, massage therapy, dance instruction, and yoga teachers.